School Marketing News

In the competitive education landscape, schools must distinguish between strategy and tactics to effectively market themselves within their local communities. Grasping this distinction can optimize your marketing efforts and ensure your budget is well-spent. Here’s a tailored explanation for schools: Marketing Strategy Defined A marketing strategy is a high-level plan designed to achieve your school’s…

Schools are increasingly recognizing the importance of engaging with their local communities. Effective community engagement not only enhances the profile of the school but also fosters relationships that can lead to increased support and potential enrolments. Here are seven proven strategies schools can employ to boost community engagement that we have assisted schools in promoting…

Student Enrolment Roadmap

Developing a solid brand for your school is crucial for shaping its public image and ensuring it stands out. Here’s a detailed guide on effectively defining and establishing your school’s brand, emphasizing integrating traditional local engagement strategies and digital tools such as websites, social media, and video. Defining Your School’s Core Purpose Your school’s brand…

In an era where information travels at the speed of light and perceptions can be formed or changed in an instant, schools must take proactive steps to own and control their branding. A school’s brand encompasses its name and logo, its values, culture, reputation, and the overall experience it offers to students, parents, and the…